The Story Behind Dufflar Designs

Written by Lauren Dufflar

I didn’t plan to build a creative agency. I simply followed the pull I’ve always felt — toward stories, images, human connection, and the beauty of translating emotion into design.

I’m Lauren Dufflar — born in Cuba, raised in Switzerland, shaped by structure, and inspired by soul. I grew up surrounded by creativity: galleries, exhibitions, and conversations about art were part of my everyday life. That environment taught me to see the world through an aesthetic lens, to notice details others overlook, and to tell stories that resonate.

Fast forward. After 15+ years working across sales, marketing, public relations, and event management, I realized something: I didn’t just want to contribute to brands. I wanted to build them — visually, strategically, and emotionally.

This unique blend of cultures and experiences sparked my passion for creativity and communication, leading me to found Dufflar Designs in 2021. My mission? To help individuals and brands bring their visions to life with intention, creativity, and a strategic mindset.

At the heart of everything I do is storytelling.

Not as a trend — but as a timeless strategy. Because stories create connection. They move people. They make your audience feel something, remember you, and trust you. Whether it’s a caption, a video, or a campaign — if it doesn’t touch someone, it’s just noise. I’m here to build brands that speak.

I manage accounts hands-on, direct content shoots, design campaigns, and collaborate closely with my clients. I’ve helped brands scale from 0 to 10K+ in under 30 days, launch emotionally-driven campaigns that convert, and break through digital clutter with content that feels real.

What fuels me?

Learning. Observing. Refining. I never stop evolving — because this industry doesn’t either. With a background in fashion design, psychology, and luxury marketing, I merge creativity with insight to create strategies that are not only current, but future-proof.

Photography, videography, and creative writing are my daily tools — not because I have to, but because I love to. I chase light. I look for the frame that tells a story. I write to connect. I create to make things feel.

At Dufflar Designs, I’ve built more than an agency. I’ve built a creative ecosystem — supported by collaborators across Zurich, Madrid, Milan, Paris, Miami and beyond. Every project is intentional.

📌 Every brand is treated with care. Every result is designed to last.